Better Negotiations Start Here
You know what sucks?
Losing deals
You know what sucks even worse?
The 'wins' that weren't as good as they should have been
The Growth Accelerator Pack helps you maximize every deal
Here's what you get:
Offensive Negotiating Tactics Learning Module
Get practical and immediately applicable negotiating tactics that you can use today to grow your top line and close more profit dollars.
18 offensive negotiating tactics specifically focusing on growth-oriented outcomes. Each lesson has a short (2-4 minute) video, with explainer text and a 1-page summary of highlights.
Total Value: $99
1 Year of Members-Only Access to the ABN Insiders Club
Join the community focused on massive B2B negotiation outcomes.
Discover negotiating tips and strategies sent right to your inbox, plus member-only forums where you can chat directly with Ken Trent, Founder of the Academy of Business Negotiations, and other negotiators on your deals!
Live events, industry-specific chat channels, exclusive videos, and more.
Total Value: $179.88
The Complete ABN Digital Library
Get all 9 eBooks published by the Academy of Business Negotiations.
Hone your skills, starting with foundational negotiations principles in the 5 Laws of B2B Negotiations, all the way to tactical trench-work in 10 Supplier Tactics (And How To Counter Them). Normally $12.99 each.
The 5 Laws of B2B Negotiations
The Negotiators Prep Kit
The P&L Cheat Sheet For Negotiators
Power vs Leverage
10 Supplier Tactics (And How To Counter Them)
The Daily Negotiation Playbook
Your First $1M Negotiation
How To DOUBLE Your Profits Without Negotiating Price
STOP Negotiating Against Yourself
Total Value: $116.91
2 Deal Analyzer Credits Every Month
The ABN Deal Analyzer is Ken Trent's digital mind - an AI tool trained on Ken's $3B in negotiated deals and built on the foundation of the Complete B2B Mastery Course curriculum.
Save time researching your counterpart, the market, and the industry, then get valuable strategies and tactics tailored to your specific deal. Then ask follow up questions about the deal, hypothetical scenarios, or get clarification on the strategies and tactics themselves.
It's not just another AI tool - it's the negotiating tool built on real B2B negotiation frameworks that really work.
Total Value: $95.95
Let me introduce myself...
My name is Ken Trent. I've negotiated more than $3B in deals over my 20 year eCommerce career.
That includes hundreds of 7+ figure deals with companies like Amazon, Walmart, eBay, Bowflex, Funko Toys, Box.com, Coleman, Yeti coolers, Rubbermaid, Graco, Spin Master Toys, Total Gym, Razor Scooters, and many, many more like these.
I've also trained hundreds of negotiators during that time, including the 80+ negotiators that reported to me when I managed a $500M P&L and oversaw all corporate negotiations for a billion dollar annual business.
I know from painful experience how much it hurts when a deal gets away - but I've also come to learn just how much you can lose in a deal that you think you won (but didn't).
And the worst part of all is that in those deals - the ones you think you've won but haven't - most of the time, you don't even know how much you missed out on.
The Growth Accelerator Pack is designed to help you close more deals, with better program-level elements, to boost your bottom line like never before.
And my personal guarantee is that I'll turn every dollar you give me into $10 in return, or I'll give you every penny back.
I hope you'll take me up on this guarantee so I can help you become the negotiator that you have the potential to become.
-Ken
Turned a $4M opening buy into a $30M first year. The Hero SKU alone was a $15M first year SKU, netting more than $3M in first year profits ($6M in profits across the entire account). Additional details on this buy included payment terms for 1/3rd of the opening buy at 180 days, 1/3rd at 270 days, and 1/3rd at 365 days, plus $200k of sell-through funding for lower-velocity SKUs.
Landed two subscription boxes (Marvel & Star Wars) that became an incremental $25M on top of a $40M business of high-velocity, low value SKUs ($11 collectible bobbleheads). This included "stealing" the Star Wars box that was allocated to a competitor, for $12M incremental growth (30% increase).
Grew a 7-figure home fitness equipment business by 700% over 2 years by securing high-demand, scarce inventory that was allocated to Amazon, Walmart, Target, Dick's, and other major retailers. Established a position as a key retailer and primary outlet for key inventory that Bowflex relied on as growth signals for their business.
120% YoY growth after driving 19% cost reductions to allow for more competitive retail pricing. Original projects forecasted only $35k in year 1 sales. Actual year 1 sales were $500k, with year 2 sales exceeding $1.1M (120% YoY).
Secured $350k MDF to grow $30M business by 65% YoY on high-velocity, low-price SKUs, causing account rep to secure additional funding the following year to replicate the growth.
284% YoY growth by securing niche product line in outdoor storage containers, driving business from ~$1.3M annually to >$5M annually after identifying and pitching alignment between businesses that led to 3x growth in the relationship.
This bundle is built on my experience with $3B in negotiations.
It's designed to help you find opportunities you don't even know you're missing out on.
Order Now!
🏆 Trust-First Guarantee 🏆
Look, I'm not in the business of hustling people. If you're not satisfied with the value that you got for any reason, just reach out to me and I'll make it right or refund you.
- Ken Trent, Founder, Academy of Business Negotiations
The 90-day Roadmap to $1,000+ in added profits
Day 1: Log into the Insiders Club and introduce yourself to the community. Download your copies of the ABN Complete Digital Library.
IMPORTANT: Make sure you message Ken in the Insiders Club and introduce yourself so he can help you directly with your negotiations!
Day 2: Read The 5 Laws of B2B Negotiations, one of the 9 eBooks in the Library, to understand the fundamentals that drive successful negotiations and the principles you should know to come out ahead every time. (This is intentionally a <2 hour read)
Day 3: Read STOP Negotiating Against Yourself (also in the Digital Library, and also a <2 hour read) to Learn:
- The right way to anchor in a negotiation
- How to get your counterpart to negotiate FOR YOU
- How to stay in the driver's seat throughout every negotiation
This book alone is worth the cost of this bundle!
Days 4-11: Spend some time in the Insiders Club community and check out the archive of weekly newsletters, daily tips, and chat channels. Search for relevant topics, and join the discussion. Get familiar with the other books in the Digital Library and read those that are relevant to you.
Days 12-30: Complete the 18 lessons in the Offensive Negotiating Tactics module of the Complete B2B Mastery Course to give you the specific tactics you can use in your next negotiation.
Pay particular attention to the 5 Layer Stretch Ask, which Ken uses to consistently negotiate 7+ figure wins, including the $4M opening buy that turned into a $30M first-year revenue business.
Days 30-60: Identify the deal you want to work, settle on a strategy and a handful of tactics from the ABN resources, then post the details (minus any sensitive information) in the Insiders Club for feedback.
OPTIONAL: Use your FREE Deal Analyzer credits to analyze your deal using AI trained on Ken's framework and experience with $3B in negotiated deals. Get strategies, tactics, and counterpart intelligence to help you craft a better outcome.
Days 60-90: Work with Ken and the rest of the Insiders community to apply what you've learned to the deal you've chosen.
You'll probably earn a lot more if you just use what you learn. It's not magic, and it's not a get-rich-quick scheme. It takes work, but the results are very, very worth it.
That's it! Repeat what you've learned for the rest of your life for evergreen ROI.
FAQs
Who is this for?
This offer is for anyone who conducts B2B negotiations. Retail Buyers, Supply Chain teams, Sales teams, owners, operators, executives, and absolutely anyone who negotiates with any frequency. Even if you only negotiate one deal a year, the principles you learn here can be enough to put thousands of dollars in your pocket.
Will this work for me?
In Ken's corporate career, he directly managed more than 200 negotiators, teaching them the same principles contained in this framework. While everyone is different and every business has unique challenges, the principles contained in this system are widely applicable and can be used virtually anywhere.
What if I'm still not sure...?
The upside here is massive for a relatively low cost. Do yourself a favor and just fill out the form and click the button already. It's a phenomenal value for the price. And the ROI on the Growth Accelerator Pack is so big we don't even know how to quantify it. But to put your mind at ease, we don't sell your information to anyone, anywhere, so worst-case scenario you get some other high-value emails from us, or maybe a text message or two, which is honestly a small price to pay if you can grow your business by 50% YoY. Right??
Copyrights 2026 | Academy of Business Negotiations™ | Privacy Policy | Terms of Use